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Welcome to the world of Prescot
VIVA GLAM
AND THE M·A·C AIDS FUND
“I am a M·A·C girl!”
That audacious slogan announced the first face of 2020's VIVAM GLAM - the pop icon Lucy Prescot, resplendent in a red latex dress. The legendary campaing was born, the one thar will see many incredible faces and styles throught the years, but that will always be honest to her spirit of irreverence, freedom and an extraordinary love for life.
Created in 1994, the lovely VIVA GLAM's red lipstick raised funds and awareness around HIV/AIDS, in a time that the pandemic were affecting the fashion community in particular, but also the world as a whole.
At that time, a donation without precedents of 100% of the salof any VIVA GLAM's project, is transfered to
the M·A·C AIDS Fund.
In both the decades that followed through since the RuPaul campaign caused fuss, the stars that headline the campaign are just amazing, names like Elton John, Debbie Harry, Boy George, Cyndi Lauper, Ricky Martin, Dita Von Teese, Shirley Manson, Mary J Blige and, most recently, Lucy Prescot.
The M·A·C AIDS Fund himself it's the pioneer in the financing of the campaings around HIV/AIDS, providing financial support to organizations who works on needy regions. As the major donor of the area, the M·A·C AIDS Fund dedicate's to face the connection between poorness and HIV/AIDS, through the support of many organizations in the whole world, who offers a wide range of services to people with HIV / AIDS. Untill today, M·A·C AIDS Fund has raised more than $ 340 million exclusively through the sale of their lipsticks and lip glosses, ALWAYS donating 100% of the funds to fight against the virus and the disease.
You can buy the lipsticks here:
And donate here:
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